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The role of digital in commercial property marketing

The role of digital in commercial property marketing
Added on Mar 31, 2014

Estate agency, be it commercial or residential has long been an advocate of beautifully designed brochures and glossy window displays.

With a decline in High Street footfall and the undeniable scope of the internet to reach more people, an increase in online property listing websites has been seen, meaning digital marketing for property is now a key player in making the sale.


Digital marketing for commercial property

Social Media: Social media is huge news and a movement that continues to grow. Businesses should ensure they are, as a minimum, active on Twitter to build their brand, engage with customers and potential customers and stay both proactive and reactive to the market. Nothing says you’ve got your finger on the pulse than regularly updated and relevant social media.

Secure Websites: A cost effective alternative to printed brochures, and not to mention more environmentally friendly. With a little imagination you could have a ‘live feed’ that documents the construction of a new build, interactive online property brochures and immersive video at the fingertips of your

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target audience. By making websites secure, you can share confidential information about leases and vendors with a select audience and have full traceability of users interactions. These insights can become invaluable when converting leads to sales.

Advertising: Digital advertising is an accountable medium that has low wastage and measurable return of investment. They key to success is creativity that makes your ad evoke a reaction with the intended audience and that it forms part of an on-going marketing visibility campaign across the web.

Blogs: An easy way to keep your audience informed with

business activities and news. Also great for Search Engine Optimisation (SEO), new content is key to enabling people to find you, and getting noticed on the web.

Apps: Commercial property apps are still a largely underdeveloped field and one that is crying out for a creative mind to get the ball rolling with an engaging and useful mobile tool for applicants to utilise.

In Summary, digital marketing is a highly targeted, cost effective and measurable medium. It puts companies in direct contact with their audience and at the forefront of the market. It’s a force not to be ignored in the selling and letting of commercial property.

Join us online

Why-Register-pic-position-1-1024x356If you would like to increase your digital presence, or talk through some digital campaign ideas, please get in touch with our Marketing Manager, Katie Finch.

You can stay up to date with Deriaz Slater’s news by following us on Twitter or liking us on facebook – see you there!


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